Please use this identifier to cite or link to this item: http://earchive.tpu.ru/handle/11683/35378
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dc.contributor.authorKiseleva, Elena Stanislavovnaen
dc.contributor.authorAnikina, Oksana Vladimirovnaen
dc.date.accessioned2016-12-16T03:18:01Z-
dc.date.available2016-12-16T03:18:01Z-
dc.date.issued2015-
dc.identifier.citationKiseleva, Elena Stanislavovna. Modern Model of Competences of Personal Agents as Increase Factor of Clients’ Subjective Well-being [Electronic resource] / E. S. Kiseleva, O. V. Anikina // Procedia - Social and Behavioral Sciences . — 2015 . — Vol. 166 : Proceedings of The International Conference on Research Paradigms Transformation in Social Sciences 2014 (RPTSS-2014), 16–18 October 2014, Tomsk, Russia . — [P. 116-121] .en
dc.identifier.urihttp://earchive.tpu.ru/handle/11683/35378-
dc.description.abstractThe model of competences of personal agents is developed in the article. The model allows raising the level of subjective well-being of clients and promotes the growth of main indicators characterizing productivity of personal selling. The author designates a new group of stakeholders with which the company has to develop relationship for realization of a social orientation. Relationship marketing is defined taking into account the priority of its broad treatments and orientation on developing relationships with various groups of people. The concept ‘personal agent’ is entered into the theory of marketing. This concept reflects the activity of the seller in modern conditions more precisely. The definition of personal selling is given. Novelty of the author's formulation of this definition is that the personal agents have to own skillfully technologies of sales for achieving their purpose. It is proved that the main objective of personal selling in the context of relationship marketing is not sale of goods, but development of relationship between clients and personal agents (company). The author proves the importance of application of psychological theories and offers the method of creation of a psychological portrait of clients on the basis of classification of standard psychological characteristics. The behavioural indicators characterizing demonstration of all main competences of personal agents are revealed and presented.en
dc.language.isoenen
dc.publisherElsevierru
dc.relation.ispartofProcedia - Social and Behavioral Sciences. Vol. 166: Proceedings of The International Conference on Research Paradigms Transformation in Social Sciences 2014 (RPTSS-2014), 16–18 October 2014, Tomsk, Russia, 2015.en
dc.rightsinfo:eu-repo/semantics/openAccessen
dc.subjectcompetence modelru
dc.subjectrelationship marketingru
dc.subjectpersonal sellingru
dc.subjectpersonal agentru
dc.subjectpsychological portrait of clientsru
dc.subjectкомпетенцииru
dc.subjectотношенияru
dc.subjectличные продажиru
dc.subjectличные агентыru
dc.subjectпсихологические портретыru
dc.subjectблагополучиеru
dc.titleModern Model of Competences of Personal Agents as Increase Factor of Clients’ Subjective Well-beingen
dc.typeConference Paperen
dc.typeinfo:eu-repo/semantics/publishedVersionen
dc.typeinfo:eu-repo/semantics/conferencePaperen
dcterms.audienceResearchesen
local.departmentНациональный исследовательский Томский политехнический университет (ТПУ)::Институт социально-гуманитарных технологий (ИСГТ)::Кафедра инженерного предпринимательства (ИП)ru
local.departmentНациональный исследовательский Томский политехнический университет (ТПУ)::Институт социально-гуманитарных технологий (ИСГТ)::Кафедра иностранных языков (ИЯСГТ)ru
local.description.firstpage116-
local.description.lastpage121-
local.filepathhttp://dx.doi.org/10.1016/j.sbspro.2014.12.494-
local.identifier.bibrecRU\TPU\network\3082-
local.identifier.colkeyRU\TPU\col\18857-
local.identifier.colkeyRU\TPU\col\18376-
local.identifier.perskeyRU\TPU\pers\33506-
local.identifier.perskeyRU\TPU\pers\30958-
local.localtypeДокладru
local.volume16620142014-
local.conference.nameInternational Conference on Research Paradigms Transformation in Social Sciences-
local.conference.date2014-
dc.identifier.doi10.1016/j.sbspro.2014.12.494-
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