The theoretical basis of the assessment and managementof the activity of enterprise efficiency

Abstract

The article outlines the main directions of increase of enterprises economic efficiency on the basis of thecomprehensive assessment of the achievements additional to the market competitive advantages. The process ofimproving the efficiency of enterprise presented in the scientific literature reflects the methodological problems ofestablishing the optimal set of criteria and selection methods to determine and evaluate the effectiveness, leading to thedevelopment of models efficiency of enterprises. To evaluate the effectiveness of marketing we identified a number ofindicators: market share, return on marketing costs, preserving and increasing the number of clients, relative quality ofthe product. It can be mentioned that indicators for assessing the economic efficiency of enterprises proposed by theauthor will increase the competitiveness.