Значение стратегии позиционирования бренда в информационной конкуренции

Abstract

At present, the world is exacerbated by competition for consumers. In turn, the brand serves a critical competitive factor, since this ratio and a set of consumer perceptions about this product or service. Brand positioning facilitates the process of selecting the right product for the buyer among a large number of goods – analogues. Manufacturers seek the loyalty of consumers to their services and products to enhance their competitiveness. This is manifested in the fact that the producers at the expense of brands and creating advertising images form the desired performance in the minds of consumers and the desire to buy a particular product. To date, the behavior of the modern consumer in the process of selecting a product predominant emotional motive.