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Title: Consumer innovation resistance as routines: is it an obstacle to development and well-being?
Authors: Ryzhkova, Marina Vyacheslavovna
Dibrov, Artem Mikhailovich
Shchukina, Alexandra
Keywords: инновации; инновационное сопротивление; потребители; экономика знаний; благосостояние; социально-экономическое благополучие
Issue Date: 2016
Publisher: EDP Sciences
Citation: Ryzhkova M. V. Consumer innovation resistance as routines: is it an obstacle to development and well-being? / M. V. Ryzhkova, A. M. Dibrov, A. Shchukina // SHS Web of Conferences. — Les Ulis : EDP Sciences, 2016. — Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015) : International Conference, December 15-17, 2015, Tomsk, Russia : [proceedings]. — [01089, 5 p.].
Abstract: In this article we define the role of innovation in the economy of knowledge and in providing social and economic wellbeing to the population. The innovation resistance is defined as a complex phenomenon and as a result of agent-object relationships. Then the article is focused on consumer innovation resistance as a main obstacle to development of knowledge-based economy. Two types of consumer innovation resistance are revealed. The source of active consumer innovation resistance is the result of non-compliance of consumer expectations and characteristics of a new product. Passive consumer innovation resistance comes from the lack of desire to change stable behavior patterns and from unwillingness to learn. Also we classify the deterministic factors of consumer innovation resistance as exogenous indirect and direct factors and as endogenous factors, what can help to work out a general approach to overcoming the innovation resistance. Innovations can be considered as habits and routines to changes, which can be developed and distributed both to the young population and to the elderly. Some insights in this direction are offered.
Appears in Collections:Материалы конференций

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