Information anomie and “pixilated consciousness” effect

Abstract

Fighting units - information bits manipulate mass audience in information society for being in its consciousness. Garbled information, obtained as a result of anomie communication, activates mechanisms of human response and becomes a trigger for making actions. We define the phenomenon of information anomie and describe aberration (misrepresentation) of information that becomes an integral feature of political communication in modern information society. This definition has never been used before by scientists. Norms of information exchange in technical communication is the absence of information aberration that Shannon (1948) called as fight against information entropy. We propose a thesis that aberration at all stages of the communication process makes qualitative changes of information, consequently, changes in behavior and information recipient’s actions that lead to irreversible consequences.That is why, struggle with semantic information aberration is important and becomes the most central task for political communication in contemporary society. We claim that consequences of information anomie are irreversible. We denote such communication as anomic political communication. A person lives in a constant shock caused by various crises and information overloading - “information tsunami”. As a result of anomie communication, a “pixilated consciousness” effect occurs. The recipient of information is being in the state of uncertainty. Individuals cannot rationally estimate current events and make a sensible political choice. Information anomie creates the bound of possible and probable changes in the system of social interactions. The put-forward theses mark contours of a concept of information anomie and allow to designate its key attributes.