Частотный анализ униграмм англоязычных буктрейлеров

Abstract

The state of book trailers is getting pervasive nowadays as the digital era provides publishers with new tools of the advertisement. The frequency analysis using transcripts of the English book trailers' unigrams was conducted to set the most commonly used words and word groups subsequently divided into categories according to qualification and age. The results revealed that the most frequently used word is "one" (333 mentions) as both a numeral and a pronoun and the second is "book" with 278 mentions. The categories' data featured significant information that may be further leveraged in the areas of teaching the English language and book marketing.