Влияние информатизации общества и развития современных технологий на создание и продвижение брендов

Abstract

In today´s information society, the importance of the problems of formation and promotion of brands, in a greater degree depends on the level of competition in the consumer market. In addition to a large number of competitors in the market, management and promotion of brands promoted by development of scientific – technical progress (STP) in various fields. For example, information technology used to create and promote the brand on the market for the collection and storage of information required to inform consumers of advertising, for the use of marketing communications, etc. The main objective of information technologies – improving the efficiency and quality of services and goods, as well as the most complete customer satisfaction.