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http://earchive.tpu.ru/handle/11683/21772| Title: | Guerrilla marketing as form of innovetive approach in marketing activities |
| Other Titles: | Партизанский маркетинг, как форма инновационного подхода в маркетинговой деятельности |
| Authors: | Sinyaeva, M. A. Синяева, М. А. |
| Keywords: | electronic resource; Guerrilla and relationship marketing; marketing communications: ATL and BTL; flash mob and graffiti |
| Issue Date: | 2013 |
| Publisher: | Томский политехнический университет |
| Citation: | Sinyaeva M. A. Guerrilla marketing as form of innovetive approach in marketing activities / M. A. Sinyaeva ; lang. adv. O. V. Anikina ;sci. adv. E. S. Kiseleva // Journal of Economics and Social Sciences. — 2013. — № 3. — [3 p.]. |
| Abstract: | The article investigates the new approaches of marketing process. It gives definition to guerrilla marketing and considers its different methods, some evaluation problems are defined. В статье исследованы новые подходы к процессу маркетинга. В ней дано определение партизанского маркетинга и рассмотрены его различные методы, определены некоторые проблемы оценки результатов. |
| URI: | http://earchive.tpu.ru/handle/11683/21772 |
| ISSN: | 2312-2978 |
| Appears in Collections: | Journal of Economics and Social Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| jess-5-47.pdf | 176,88 kB | Adobe PDF | View/Open |
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