Please use this identifier to cite or link to this item:
http://earchive.tpu.ru/handle/11683/35449| Title: | Corporate Blogging: Best Practices in Russia and Abroad |
| Authors: | Kondratyeva (Kondratieva), Irina Vladimirovna Zaviyalova, Zinaida Sergeevna |
| Keywords: | corporate blogs; Russian blogging practice; Russian media market; blog promotion; blog communication; Россия; СМИ; блоги; привлечение; читатели |
| Issue Date: | 2015 |
| Publisher: | Elsevier |
| Citation: | Kondratyeva (Kondratieva), Irina Vladimirovna. Corporate Blogging: Best Practices in Russia and Abroad [Electronic resource] / I. V. Kondratyeva (Kondratieva), Z. S. Zaviyalova // Procedia - Social and Behavioral Sciences . — 2015 . — Vol. 166 : Proceedings of The International Conference on Research Paradigms Transformation in Social Sciences 2014 (RPTSS-2014), 16–18 October 2014, Tomsk, Russia . — [P. 562-565] . |
| Abstract: | This paper considers corporate blogging as an effective promotion tool. The authors give a review of several largest Western and Russian companies and their successful blogging experience. They come up with the key traits of blogs that differently attract Russian and international readers. |
| URI: | http://earchive.tpu.ru/handle/11683/35449 |
| Appears in Collections: | Материалы конференций |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| dx.doi.org-10.1016-j.sbspro.2014.12.573.pdf | 247,77 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.