Please use this identifier to cite or link to this item:
http://earchive.tpu.ru/handle/11683/17166| Title: | Интернет как инструмент маркетинга |
| Authors: | Колесова, А. А. |
| Keywords: | Интернет; маркетинг |
| Issue Date: | 2015 |
| Citation: | Колесова А. А. Интернет как инструмент маркетинга / А. А. Колесова // Информационные технологии в науке, управлении, социальной сфере и медицине : сборник научных трудов II Международной конференции, 19-22 мая 2015 г., Томск. — Томск : Изд-во ТПУ, 2015. — [С. 378-380]. |
| Abstract: | The paper aims to provide an overview of the Internet as a marketing tool. The work analyses the advantages of the Internet marketing, mechanisms to influence the potential and actual consumers of the advertiser and also it considers the assumptions and perspectives of its development in the future. |
| URI: | http://earchive.tpu.ru/handle/11683/17166 |
| Appears in Collections: | Материалы конференций |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| conference_tpu-2015-C24-169.pdf | 406,21 kB | Adobe PDF | View/Open |
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