Please use this identifier to cite or link to this item:
http://earchive.tpu.ru/handle/11683/17174
Title: | Методы оценки ценностного предложения предприятия |
Authors: | Дудникова, А. В. |
Keywords: | конкурентоспособность; предприятия; потребители; инновации; рынки |
Issue Date: | 2015 |
Citation: | Дудникова А. В. Методы оценки ценностного предложения предприятия / А. В. Дудникова // Информационные технологии в науке, управлении, социальной сфере и медицине : сборник научных трудов II Международной конференции, 19-22 мая 2015 г., Томск. — Томск : Изд-во ТПУ, 2015. — [С. 395-399]. |
Abstract: | Value proposition is an exclusive competitive advantage, which is owned by an organization and which gives a significant advantage over a competition. The organization is trying to solve problems and satisfy the customer needs through a value proposition, that is why it is very important evaluate it for understanding factors that affect the company's competitiveness. Basic principles of a value proposition, as well as evaluation methods of the value proposition will be described in this article. |
URI: | http://earchive.tpu.ru/handle/11683/17174 |
Appears in Collections: | Материалы конференций |
Files in This Item:
File | Description | Size | Format | |
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conference_tpu-2015-C24-176.pdf | 388,5 kB | Adobe PDF | View/Open |
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