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Title: Environment as a basis for the design of advertising structures by forming
Authors: Khmelevsky, Yury Petrovich
Seryakov, Vadim Aleksandrovich
Mamontov, Gennady Yakovlevich
Tsarenko, D. T.
Keywords: проектирование; архитектурные формы; стенды; стилистические приемы; городская среда
Issue Date: 2017
Publisher: IOP Publishing
Citation: Environment as a basis for the design of advertising structures by forming / Yu. P. Khmelevsky [et al.] // Journal of Physics: Conference Series. — 2017. — Vol. 803 : Information Technologies in Business and Industry (ITBI2016) : International Conference, 21–26 September 2016, Tomsk, Russian Federation : [proceedings]. — [012068, 5 p.].
Abstract: A few different neighbouring styles of architectural forms are quite frequent in the cities of great historical past. As a result, a designer or architect has to solve the complex problem while designing the objects within such environment, i.e. one has to fit them naturally into the existing site development. Often, form making is found to be hard, due to the fact that the existing architectural forms of totally different stylistic execution coexist in the visual proximity. Presently, placement of the advertising bills in urban environment is both an urgent and debatable issue. On the one hand, advertising providers are keen to present their product bigger and brighter, on the other hand, the overall and eye-catching exhibition stands can be disharmonious with the surrounding architectural ensemble of the city. This situation is relevant for every cultural city.
Appears in Collections:Материалы конференций

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