Model Of Engineering Products Consumption Based On Price Diversification

Abstract

Intensification of competitive struggle in the market determines the topicality of the problem of competitive advantages of the social and economic policies of industrial companies via price formation and developing price strategies of the companies. In order to meet the requirements of the time, most modern concepts of competitive advantages related to development of methodology and the model of price differentiation are starting to gradually “grow” out of the limitations of traditional approaches used in perspective and strategy planning. To form the competitive advantages of the social and economic policies of an industrial company, we apply an economic-mathematical model in the given paper. Our choice of this model as the means of research is explained by the fact that this methodological approach based on the estimations of competitiveness levels of manufactured and competing production of innovative companies with application of automated tools is necessary and promising as, for the first time, it allows studying the issues of innovative development on the base of formalized description of consumer and producer behavior combining two large theories of modern economics - the competiveness theory and that of economic equilibrium. A model of engineering products consumption based on the method of price diversification is suggested. The method takes into account an actual price of a product, producer's profit, usefulness of a product and the like. It serves as an indicator of competitive price reserve of an enterprise.