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http://earchive.tpu.ru/handle/11683/21764| Title: | Political advertising during the election campaign |
| Other Titles: | Политическая реклама в период избирательной кампании |
| Authors: | Yurev, N. B. Юрьев, Н. Б. |
| Keywords: | political advertising; election campaign; promotion; public relations; communications |
| Issue Date: | 2013 |
| Publisher: | Томский политехнический университет |
| Citation: | Yurev N. B. Political advertising during the election campaign / N. B. Yurev ; sci. adv. Yu. A. Zeremskaya // Journal of Economics and Social Sciences. — 2013. — № 3. — [2 p.]. |
| Abstract: | In article investigates special aspects of creation and functioning of political advertising during the election campaign. It presents the structure of political advertising, its differences from commercial advertising and the basic rules using it. В статье представлены основные аспекты функционирования и создания политической рекламы в период избирательной кампании. Представлена структура политической рекламы, ее отличия от коммерческой рекламы, и основные правила ее использования. |
| URI: | http://earchive.tpu.ru/handle/11683/21764 |
| ISSN: | 2312-2978 |
| Appears in Collections: | Journal of Economics and Social Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| jess-5-52.pdf | 168,14 kB | Adobe PDF | View/Open |
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