Благополучие универсальных потребителей и потребительские инновации

Abstract

Today, creativity is becoming a major feature, both of producers and consumers, based on which the innovations are born. The employees of firms as well as and consumers themselves become a generator of innovation. Today, the world's leading manufacturers carried out "mass customization" - a permanent process of adaptation of producing goods to the consumers requirements. As a result, the mass customization and innovative development of modern industry and the service sector, delivers sufficient market group of universal consumers. Their main difference is a large amount of information about market innovations and neglecting of attachment to some specific brands. It makes the synergy of information exchange and the production of goods, which puts social welfare to a new level.