The theoretical basis of the assessment and management of the activity of enterprise efficiency

Abstract

The article outlines the main directions of increase of enterprises economic efficiency on the basis of the comprehensive assessment of the achievements additional to the market competitive advantages. The process of improving the efficiency of enterprise presented in the scientific literature reflects the methodological problems of establishing the optimal set of criteria and selection methods to determine and evaluate the effectiveness, leading to the development of models efficiency of enterprises. To evaluate the effectiveness of marketing we identified a number of indicators: market share, return on marketing costs, preserving and increasing the number of clients, relative quality of the product. It can be mentioned that indicators for assessing the economic efficiency of enterprises proposed by the author will increase the competitiveness.