From the sense of affinity to liking: transformation of forms of interpersonal communication on the basis of social networks

Abstract

The article touches upon the issue related to the role of social networks and media in the context of interpersonal communication. The relevance of the work is reasoned by the growing interest towards the transformations which take place in modern interpersonal communication. With the appearance of informational and communicative technologies as well as with the globalization of all the informational processes the major part of communications, both of business and personal nature, is carried out in a virtual environment, in particular on social platforms as Vkontakte, Instagram, Facebook, etc. In this article the author focuses on such a social platform as Instagram due to the fact that nowadays the audience of Instagram is rapidly growing and this platform is carrying a significant impact on it. The author reveals the nature of the phenomenon of “like” and its role in the interpersonal communication based on Instagram social platform.