Please use this identifier to cite or link to this item:
http://earchive.tpu.ru/handle/11683/21814| Title: | Digital-marketing as an integrated strategy of interaction with customers in the internet environment |
| Authors: | Akutina, O. V. Акутина, О. В. |
| Keywords: | electronic resource; digital-marketing; Internet environment; communications; consumer |
| Issue Date: | 2014 |
| Publisher: | Томский политехнический университет |
| Citation: | Akutina O. V. Digital-marketing as an integrated strategy of interaction with customers in the internet environment / O. V. Akutina ; sci. adv. L. V. Karlova ;lang. adv. N. A. Nikolaenko // Journal of Economics and Social Sciences. — 2014. — № 5. — [3 p.]. |
| Abstract: | Sphere of digital-technology is being actively developed. Increasing popularity received various of digital devices, people are increasingly using Internet resources. Therefore modern marketing turned to opportunities of sphere digital. Сфера digital-технологий в настоящее время активно развивается. Большую популярность получили различные цифровые устройства, люди все чаще пользуются ресурсами сети Интернет. Поэтому современный маркетинг обратился к возможности сферы digital. |
| URI: | http://earchive.tpu.ru/handle/11683/21814 |
| ISSN: | 2312-2978 |
| Appears in Collections: | Journal of Economics and Social Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| jess-8-107.pdf | 117,21 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.