Процесс инноваций и коммерциализации с точки зрения технического, рыночного и маркетингового подходов

Abstract

The commercialization of innovations takes оne of the main places in the innovation process. Innovation must enter the market and should be profitable. Precisely this point is problematic. Commercialization of innovations is uniquely linked to innovation activities and defines it as a process in which the scientific result or technological development is implemented to produce a commercial effect. Today's submission about the process of innovation and commercialization significantly reduce the potential of this significant market process, and do not allow developing the potential of marketing, thereby reducing the efficiency of the innovation process, so a combination of technical, market and marketing approaches plays an important role in the process of innovation and commercialization.