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Title: Influence of ambient media technologies on the city image formation
Authors: Lyubavina, A. G.
Любавина, А. Г.
Keywords: electronic resource; advertising; Ambient Media; nonstandard; media; urban environment; message
Issue Date: 2014
Publisher: Томский политехнический университет
Citation: Lyubavina A. G. Influence of ambient media technologies on the city image formation / A. G. Lyubavina ; sci. adv. E. V. Latysheva ; lang. adv. Yu. A. Zeremskaya // Journal of Economics and Social Sciences. — 2014. — № 5. — [3 p.].
Abstract: The paper demonstrates the importance of innovative advertising tools and explains the nature of Ambient Media. It analyses the influence of Ambient Media on the image of a city.
Статья указывает на важность инновационных инструментов коммуникации, а также объясняет сущность технологии Ambient Media. Анализируется влияние технологии на формирование имиджа города.
ISSN: 2312-2978
Appears in Collections:Journal of Economics and Social Sciences

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