Please use this identifier to cite or link to this item:
http://earchive.tpu.ru/handle/11683/21672
Title: | Influence of ambient media technologies on the city image formation |
Authors: | Lyubavina, A. G. Любавина, А. Г. |
Keywords: | electronic resource; advertising; Ambient Media; nonstandard; media; urban environment; message |
Issue Date: | 2014 |
Publisher: | Томский политехнический университет |
Citation: | Lyubavina A. G. Influence of ambient media technologies on the city image formation / A. G. Lyubavina ; sci. adv. E. V. Latysheva ; lang. adv. Yu. A. Zeremskaya // Journal of Economics and Social Sciences. — 2014. — № 5. — [3 p.]. |
Abstract: | The paper demonstrates the importance of innovative advertising tools and explains the nature of Ambient Media. It analyses the influence of Ambient Media on the image of a city. Статья указывает на важность инновационных инструментов коммуникации, а также объясняет сущность технологии Ambient Media. Анализируется влияние технологии на формирование имиджа города. |
URI: | http://earchive.tpu.ru/handle/11683/21672 |
ISSN: | 2312-2978 |
Appears in Collections: | Journal of Economics and Social Sciences |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
jess-8-92.pdf | 106,66 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.