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http://earchive.tpu.ru/handle/11683/21783| Title: | Advertising activity is as a kind of marketing communications |
| Other Titles: | Рекламная деятельность как вид маркетинговых коммуникаций |
| Authors: | Sokolova, Yu. V. Соколова, Ю. В. |
| Keywords: | electronic resource; advertisement; marketing communications; public relations; sale promotion; direct marketing; branding; merchandising |
| Issue Date: | 2013 |
| Publisher: | Томский политехнический университет |
| Citation: | Sokolova Yu. V. Advertising activity is as a kind of marketing communications / Yu. V. Sokolova ; sci. adv. O. B. Stupnikova // Journal of Economics and Social Sciences. — 2013. — № 3. — [4 p.]. |
| Abstract: | This article is devoted to the peculiarities of advertising activity in the modern world. It contains information about the concept and essence of a complex of marketing communications, and about the functions and types of advertisement. Данная статья посвящена особенностям рекламной деятельности в современном мире. Она содержит информацию о понятии и сущности комплекса маркетинговых коммуникаций, а также о функциях и видах рекламы. |
| URI: | http://earchive.tpu.ru/handle/11683/21783 |
| ISSN: | 2312-2978 |
| Appears in Collections: | Journal of Economics and Social Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| jess-5-63.pdf | 160,63 kB | Adobe PDF | View/Open |
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