Please use this identifier to cite or link to this item:
http://earchive.tpu.ru/handle/11683/21820| Title: | Service in the system of product policy in IKEA |
| Authors: | Yurev, N. B. Юрьев, Н. В. |
| Keywords: | electronic resource; service; product policy; market; IKEA; marketing; Business; communications |
| Issue Date: | 2014 |
| Publisher: | Томский политехнический университет |
| Citation: | Yurev N. B. Service in the system of product policy in IKEA / N. B. Yurev ; lang. adv. Yu. A. Zeremskaya // Journal of Economics and Social Sciences. — 2014. — № 5. — [2 p.]. |
| Abstract: | The paper investigates the role of service in the product policy of IKEA. It presents current status of service in the system of marketing communications. The author shows the method of triple service used by IKEA. В статье рассмотрена роль сервиса в товарной политике ИКЕА. Она представляет современное положение сервиса в системе маркетинговых коммуникаций. Автор показывает метод тройного сервиса, который применяет ИКЕА. |
| URI: | http://earchive.tpu.ru/handle/11683/21820 |
| ISSN: | 2312-2978 |
| Appears in Collections: | Journal of Economics and Social Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| jess-8-116.pdf | 106,91 kB | Adobe PDF | View/Open |
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